Know What the Internet Says About Your Brand

Review sites update, competitor comparison pages shift, and AI search results change their recommendations. PageCrawl watches the pages that shape your brand perception and alerts you when something changes.

No credit card required. 6 monitors free forever.

Trusted by 5,000+ teams including Microsoft, NYT, Deloitte, and more

93%
of consumers read reviews before buying
49%
trust online reviews as much as personal referrals
Next check
from brand mention change to alert

Why Teams Choose PageCrawl

Monitor Review Sites

Track your product pages on G2, Capterra, Trustpilot, and other review platforms. Get alerted when new reviews appear or ratings change.

Track AI Search Mentions

Monitor how ChatGPT, Perplexity, and other AI search tools describe your brand. Know when AI recommendations shift toward or away from you.

Watch Competitor Comparison Pages

Track "vs" pages and competitor landing pages that mention your brand. See exactly how a competitor reworded their case against you.

Monitor News and Press Coverage

Watch news sites, press release pages, and media outlets for mentions of your brand, products, or key executives.

AI Summaries of Brand Changes

Every detected change comes with a plain-language AI summary. Quickly understand whether a change is positive, negative, or neutral for your brand.

Route Alerts to the Right Team

Send review changes to customer success, competitive mentions to marketing, and PR coverage to communications. All channels included on every plan.

Brand and Reputation Briefings for Marketing and PR

A new G2 review thread spirals over a weekend, a competitor publishes a damaging "vs" page on a Friday, and Glassdoor ratings dip the same week your CEO is on a podcast. PageCrawl watches the review sites, comparison pages, and social profiles where your brand lives, then sends marketing a weekly reputation roundup and PR a same-day alert when sentiment moves. Your team responds before the narrative settles.

Reputation & Rebrand Watch · Weekly · Aug 19 to Aug 26
Cracker Barrel logo change reversed in one week
AI OverviewStyle: Action Briefing
Case study for leadership: Cracker Barrel dropped its "Old Timer" logo on Aug 19, saw its shares close down 7% on Aug 21 amid the backlash, and restored the old logo on Aug 26. Takeaway: a heritage mark carries brand equity that a simplified redesign can lose overnight. Test identity changes with loyal customers before launch.
95
Cracker Barrel reversed the rebrand one week after launch: "We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain." The Uncle Herschel logo, in use since 1977, returns.
crackerbarrel.com·Aug 26·View diff
78
Cracker Barrel (CBRL) shares fell more than 12% during trading as the online backlash to the new logo grew, then closed down 7.2% at $54.80. About 4.7 million shares traded, roughly ten times the previous session.
nasdaq.com/market-activity/stocks/cbrl·Aug 21·View diff
72
Cracker Barrel launched its "All the More" campaign with a new logo, menu and dining room decor. The simplified logo drops the "Old Timer" (Uncle Herschel) leaning on a cracker barrel, part of the mark since 1977.
crackerbarrel.com·Aug 19·View diff
Scope: Tag: #brand-mentions · Sent to marketing@company.com, comms@company.com
AI-written briefings, 8 stylesPick the style each audience prefers: headline, patterns, action briefing, detailed, bullets, changelog, risk assessment, or brief.
Group by tag, folder, or domainOne report for competitor pricing, another for compliance pages, another for product launches.
Daily, weekly, or monthly cadenceEach audience picks the rhythm that fits. Marketing on Mondays, legal on the first of the month.
Deliver to anyoneEmail digests to stakeholders, clients, or execs. No PageCrawl account required for recipients.
Print-ready briefingsEvery digest is print-optimized. Open it, hit print, and you have a clean briefing for board decks or quarterly reviews.
PDF and Excel exportExport any digest as PDF or Excel for archives, audits, or pasting straight into a deck.
Comments and feedback inlineStakeholders can flag noise, ask questions, or escalate items without leaving the digest.
Priority escalation channelsHigh-priority changes still hit Slack, Teams, email, Discord, Telegram, and webhooks without waiting for the next digest.

How Scheduled Reports work

Built For

Marketing Teams

Track competitor positioning, comparison pages, and content that mentions your brand. Stay ahead of narrative shifts in your market.

PR & Communications

Monitor press coverage, news mentions, and media outlets. Get alerted when coverage appears or changes.

Brand Managers

Watch review sites, social profiles, and directory listings for changes that affect brand perception.

Franchise & Multi-Location

Monitor individual location pages, local review sites, and directory listings across all your locations.

Frequently Asked Questions

How It Works

1

Add any URL: pages, prices, numbers, PDFs, login-walled portals

Paste a competitor page, a vendor DPA, a product listing, or a government docket. PageCrawl handles JavaScript-heavy pages, cookie banners, login walls, and PDFs out of the box. Track the whole page, a specific element, a price, a stock status, or a number. The choice is yours per monitor.

2

PageCrawl detects what changed and how much it matters

For text-heavy pages, an AI summary explains in plain English what shifted and assigns a 0 to 100 importance score. For numbers, prices, and stock counts, you get the raw value, no summary needed. Pick what makes sense per monitor; AI is on tap when you want it, off when you do not.

3

Alerts only when something is actually urgent

Time-sensitive changes (price drops, restocks, new filings) hit Slack, Teams, email, Discord, Telegram, or webhook. Less urgent changes (terms updates, content drift) skip the ping and wait for the morning digest. You decide which folders and tags trigger which channels.

4

Roll the rest up into reports stakeholders actually read

Changes that do not need an alert of their own flow into AI-written digests grouped by tag, folder, or domain. Daily for ops, weekly for marketing, monthly for compliance. Each audience picks the cadence and report style (patterns, action briefing, risk assessment, or six others) that fits how they work.

Start monitoring for free

6 monitors, 220 checks/month, all integrations included. No credit card required.