# White-Label Website Monitoring Reports: Keep Clients in the Loop Under Your Brand Source: PageCrawl.io Blog URL: https://pagecrawl.io/blog/white-label-monitoring-reports-agencies --- Every Monday your agency sends fourteen clients a tidy recap of what changed on their sites last week: the homepage edit a junior marketer shipped without telling anyone, the redirect a developer broke on Friday, the pricing tweak nobody flagged. It is genuinely useful work, and it is one of the clearest ways you prove your retainer earns its keep. Then a client clicks the report link and lands on a page branded with a monitoring tool they have never heard of, delivered from an email address that is not yours. In that moment the work reads as something you resell rather than something you do. That seam matters more than it looks. Clients judge a service by its surfaces, and a recurring report is one of the most repeated surfaces you own. When the report carries someone else's name, you are paying for monitoring and handing a competitor free brand impressions inside your own deliverable. White-label reporting closes that gap: the same change digest, served from your domain and sent under your brand, so the client only ever sees you. ### What are white-label monitoring reports? White-label monitoring reports are scheduled change-detection digests delivered under your own brand instead of the monitoring tool's. The report content is unchanged: the same list of what changed across the client's pages, on the same schedule. What changes is the wrapper. The shareable report page is served from a domain you control, and the delivering email carries your sender identity and branding rather than a third party's. The practical effect is that a client never has to know which tool powers the monitoring. They receive a weekly update from your agency, open it on a page that looks like yours, and read a summary that reads as your analysis. The infrastructure disappears, which is exactly what a white-label service is supposed to do. ### Why should agencies brand their client reports? Agencies should brand client reports because recurring deliverables are where retainers are quietly won or lost, and an unbranded report leaks perceived value straight to the vendor. A report that arrives from your domain, in your voice, reinforces that the insight is yours. A report that arrives from an unfamiliar tool invites the client to wonder whether they could just buy that tool directly. There is a trust dimension too. A branded, consistent report that lands on the same schedule every week signals that monitoring is a managed part of your service, not an afterthought. Over months that consistency compounds into the single most visible reason a client keeps paying you, because you are the one who noticed the broken redirect before it cost them rankings, and the notice looked like it came from you. ### What can you white-label in a monitoring report? White-labeling focuses on the surfaces a client actually touches, so the deliverable reads end-to-end as your own: - **The report page.** The shareable digest link is served from a domain you control, so the URL you send clients sits under your brand. - **The email.** Report emails go out under your own sender identity and carry no third-party logo or footer. - **The layout.** The report drops the vendor branding so the digest reads as an artifact your agency produced. The content underneath is the same high-signal change log you already rely on: what changed, on which page, how significant it was, and an optional AI executive summary at the top. Branding is a layer on top of a report you have already tuned, not a different product you have to rebuild. ### How do you set up branded reports for clients? You set up branded reports by building a normal scheduled digest per client and then applying your brand on top. Start from the workflow in our guide to agency client website monitoring: import each client's key pages in bulk, organize them into a folder per client, and configure a recurring [scheduled report](/help/notifications/article/scheduled-reports.md) for each account. That gives you a clean, per-client digest before any branding is involved. From there, branding is the finishing move. Branded Reports, available on the annual Ultimate plan, moves the report page onto your own domain and sends the email under your sender identity. Because it connects your own domain, our team enables it on your account and sets it up with you, so to switch it on you contact support and mention Branded Reports. If you would rather automate delivery into your own systems first, you can also route change data through Make to build custom monitoring workflows and assemble a branded client portal that way. ### Choosing your PageCrawl plan Branded Reports sits at the top of the range, so it helps to see where each tier lands. You can validate the whole monitoring-and-reporting workflow on the **Free plan** before committing, then move up as your client portfolio grows. | Plan | Price | Pages | Checks / month | Frequency | |------|-------|-------|----------------|-----------| | Free | $0 | 6 | 220 | every 60 min | | Standard | $8/mo or $80/yr | 100 | 15,000 | every 15 min | | Enterprise | $30/mo or $300/yr | 500 | 100,000 | every 5 min | | Ultimate | $99/mo or $999/yr | 1,000 | 100,000 | every 2 min | Annual billing saves two months across every paid tier. Branded Reports is available to customers on the **annual Ultimate plan** ($999/yr), which also gives you the fastest check cadence and the 1,000-page ceiling that a multi-client agency portfolio tends to need. ### How should you get started? Get started by proving the reporting workflow on your two or three most important clients, then layer branding on once it earns its place. Load each client's key pages, organize them into folders, and turn on a weekly digest so every account gets a consistent, high-signal recap. Within a couple of weeks you will know exactly how valuable the report is to each client, and which relationships justify making it fully your own. When you are ready to remove the last seam, put the report on your domain and send it under your name. The agencies that keep clients longest are the ones who notice first and communicate clearly, and a branded weekly report is where both of those show up at once. Start free, prove the reporting, and brand it when the value is obvious. --- Need more? The complete PageCrawl.io help center, with every article, is available as a single document at https://pagecrawl.io/llms-full.txt. Read it for context on anything this page does not cover.